Electronicsearch

New Job Opportunity: Director of Marketing – Baltimore, MD

Contact: Pat Riley     Ref: 6236

Position Description:

The Director of Marketing will report directly to the CEO and work with the VP of Sales. As such, you should possess a broad understanding of how B2B brands communicate with customers and have significant experience utilizing digital marketing as a communication channel. You will support and manage both corporate marketing communications programs and digital initiatives. We are looking for a “doer”.

• Develop and execute Strategic Marketing Plan
• Setting up and managing modern marketing automation systems that serve as the basis to design and execute marketing programs. Examples of modern systems include: Adobe Cloud, Hubspot, Eloqua, Act-On, and Marketo.
• Creating and executing marketing programs in critical areas, such as lead generation, public relations, sales support and web presence.
• Working successfully with outside agencies that provide expertise to improve Edge’s marketing presence.
• Manage Advertising and Promotional Activities

Expectations:

• Implement Digital Marketing capabilities that dramatically improve the reach and market penetration of Edge:
• Develop and manage the Marketing Communications Function.
• Build, gain approval for, and manage the budget.
• Establish measurement criteria for all marketing programs, so that Management can gauge their effectiveness and allocate budget on an on-going basis
• Maintain a deep and broad understanding of the financial, strategic and marketing imperatives, product and service roadmap, and competitive dynamics in the marketplace

Competencies:

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Problem Solving – Identifies and resolves problems in a timely manner.
• Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Technical Skills – Assesses own strengths and weaknesses; Pursues training and development opportunities;
• Managing People – Includes colleagues both direct management and in other departments in planning, decision-making, facilitating and process improvement.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently
• Quality – Demonstrates accuracy and thoroughness.
• Communications – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Qualifications and Education:

• Bachelor’s degree in marketing or related field or equivalent experience. Master’s degree a plus
• 7-10+ years of experience
• Proven track record with Marketing Communications in a B2B environment in an Internet technology company
• Ability to influence across a fast growing organization
• Extensive experience with digital marketing tools: web-sites, SEO, e-mail marketing, CRM systems, social media, mobile, etc.
• Familiarity with digital metrics/analytic tools
• Agency management experience
• Direct experience and knowledge of the Hosting, Cloud, IaaS, SaaS or Security/Systems management software markets are a plus.

Company info:

We provide highly available managed hosting for business critical applications. When a customer’s platform, site or application is “the business”, no matter if they are a SMB, Enterprise, or Fortune 500 they call us. We believe hosting is more than cores and gigs, it’s about people passionate about great customer outcomes. Our mission is to create global scale platforms, keep them online and safe from the bad guys.

Compensation: 95 – 100K

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