New Job Opportunity: Director / VP of Marketing – 6192
New Job Opportunity: Director / VP of Marketing – San Jose, CA
Contact: Susan Fine Ref: 6192
Company Description:
Our client is a fast growing and well-funded mature start-up that is leading the way in their niche of wireless and wireline communications systems and components for the transportation industry. We are looking for a Director or VP of Marketing currently based in Silicon Valley to lead the Marketing group. This individual may currently be a Sr. Manager or Director in a larger company, or a VP in a smaller company.
Job Description:
The Director or VP of Marketing will provide strategy, management, and tactical direction to expand awareness within the Connected Car and M2M verticals as well as other new markets. This is an opportunity to take ownership of the Marketing function for a company experiencing tremendous growth, and to be a key part of the company’s foundation going forward.
Responsibilities:
- Develop the marketing strategy and plan, focusing on customer benefits, ROI, and solution architecture
- Interface with industry analysts to provide insightful storylines
- Build, manage, and develop an effective marketing team
- Lead the group in developing a thorough market analysis, competitive analysis, and business penetration strategy
- Develop and maintain an outstanding website, projecting a simple but impressive image for the company
- Track, measure, and analyze the performance of marketing campaigns
- Identify top customers and create a go-to-market plan for each of them
- Coordinate with Product Management on product marketing strategy
Qualifications:
- MBA or related Masters Degree
- Extensive marketing experience for networking companies such as Cisco, Juniper or other players.
- Hands-on experience with both vertical and horizontal sales models
- Strong writing, interpersonal and analytical skills, and a strategic focus
- Experience with Connected Car / Vehicle or M2M markets is a plus
- Experience with Connected Car / Vehicle or M2M markets is a plus
- Experience with US markets a must, International markets is a plus
Compensation: 130 – 160K + Incentives